Ken and Johnny provide best practices for dealing with public social media usage by loan officers. This includes how agencies “define” SM and tips for responsible marketing. SM is available to “everyone” including regulators and competitors so attention is needed to working with a lender’s compliance and HR team to keep everyone compliant. We offer tips for working with the company, vendors, and co-marketing partners. Enforcement actions show how setting up fake followers or fake service reviews can cost a loan officer a reputation, civil penalties or future career.